H&M
hm.com ↗Built product organization scaling AI influencer marketing platform from $2.5M to $25M ARR, with H&M as a flagship enterprise client.
H&M Group is one of the world's largest fashion retailers, operating in 75+ markets with brands including H&M, COS, & Other Stories, and ARKET. Known for making fashion accessible, H&M has been a leader in adopting digital marketing and creator-driven campaigns.
Challenge
The influencer marketing platform had product-market fit but was stuck at $2.5M ARR. The product organization lacked structure, enterprise features were missing, and scaling to serve global fashion brands like H&M required a fundamentally different approach to campaign management and creator discovery.
Approach
Built and led a cross-functional team of 12+ across product, engineering, and design. Established OKR-based planning cycles and outcome-driven roadmaps. Delivered 40+ major features including creator discovery platform, campaign management, and performance analytics — all critical for H&M-scale operations.
Results
Scaled platform ARR from $2.5M to $25M (10x growth) in under 3 years. H&M became a flagship client, leveraging the platform for large-scale creator campaigns. Team retention improved to 95%+ through performance frameworks and talent development programs.
Key Highlights
- 10x ARR growth: $2.5M to $25M in under 3 years
- 40+ major features delivered across 3-product portfolio
- Team of 12+ built and led (3 PMs, 6 engineers, 2 designers)
- 95%+ team retention through performance frameworks