Delhaize
delhaize.be ↗Built enterprise analytics dashboards and Adobe Analytics integration for Belgium's leading grocery e-commerce.
Belgium's leading supermarket chain and part of Ahold Delhaize, one of the world's largest food retail groups. Delhaize processes 50,000+ online grocery orders per week, offering home delivery and 119+ click-and-collect pickup points across Belgium and Luxembourg.
Challenge
Delhaize's e-commerce operation lacked real-time visibility into performance metrics. Reporting took days, data was inconsistent across teams, and there was no unified analytics strategy across the 6 cross-functional teams managing the online grocery platform.
Approach
Built enterprise analytics dashboards used daily by operations and executive teams. Defined the integration roadmap for Adobe Analytics across 6 cross-functional teams, resolving data consistency issues through validation pipelines. Led automated testing of the full analytics stack — events, ETL processes, and dashboards.
Results
Reduced reporting cycles from days to minutes through real-time dashboards. Cut manual QA time by 80% through automated testing of the analytics stack. Delivered a documented analytics architecture including event taxonomy and data pipelines that became the standard for grocery e-commerce operations.
Key Highlights
- 80% reduction in manual QA time through automated testing
- Reporting cycles reduced from days to minutes
- Adobe Analytics integrated across 6 cross-functional teams
- Complete analytics architecture documented (events, ETL, dashboards)
Delivered as part of EPAM's enterprise services