Wehcamp
Wehkamp is a Dutch online retailer specializing in fashion, home, and lifestyle products. With over 70 years of history, it has evolved from a catalog-based business into one of the Netherlands' leading e-commerce platforms.
Solutions:
- AI Product onboarding
- AI discounting and pricing
Overview
- Founded: 1952, initially as a catalog retailer. It transitioned to online retail in 1995 and became a fully e-commerce-focused company in 2010.
- Headquarters: Zwolle, Netherlands.
- Core Business: Specializes in fashion, home, and lifestyle products, catering primarily to middle-class families in the Netherlands.
Key Offerings
- Product Categories: Fashion for men, women, and children; home and living products; electronics; furniture; garden supplies; and beauty products.
- Target Audience: Family-oriented customers, with a strong focus on personalization and curated product selections.
- Brands: Offers a mix of global and local brands, as well as its own private-label products.
Market Position
- Leadership: Wehkamp is a market leader in online fashion in the Netherlands and one of the top online retailers for home and living products.
- Customer Base: Serves approximately 2.9 million regular customers, with about 600,000 daily visitors to its platform.
- App Usage: Around 44% of orders are placed through its mobile app.
Business Model
Wehkamp emphasizes curated shopping experiences rather than overwhelming customers with endless options. It uses data analytics to offer personalized product recommendations and promotions tailored to customer preferences.
Logistics & Technology
- Operates one of the largest automated e-commerce warehouses globally, located in Zwolle. This facility combines advanced automation with manual processes to handle over 12,300 items per hour efficiently.
- The company has adopted a microservices-based IT infrastructure to enhance agility and scalability in its operations.
Subsidiaries & Brands
- Kleertjes.com: Specializes in kidswear and related products.
- Union River: A brand targeting male customers with menswear and grooming products.
Recent Developments
- In 2024, Wehkamp Retail Group underwent structural changes, merging its subsidiaries under one holding company for streamlined operations.
- It has divested its consumer finance arm (Tinka) to focus solely on retail growth.
Customer Experience
Wehkamp is known for:
- Same-day delivery options.
- Free delivery on orders over €20.
- A seamless returns policy.
- A highly rated mobile app (4.7/5 on app stores).