Leroy Merlin
Leroy Merlin is a French multinational retailer specializing in home improvement, DIY (do-it-yourself) products, gardening supplies, and construction materials. With stores in Europe, Asia, South America, and Africa.
Solutions:
- E-commerce development
Key Facts
- Industry: Retail
- Products: DIY tools, home improvement materials, gardening supplies, construction products, and interior decoration.
- Revenue: €8.5 billion as of 2024.
- Employees: Approximately 164,764 globally (2021).
- Ownership: Groupe Mulliez (84%) and employees (16%).
- Parent Company: Groupe Adeo.
Global Operations
Leroy Merlin operates in multiple countries, including France, Portugal, Spain, Italy, Poland, Brazil, China, South Africa, and more. The stores are typically large-format outlets located on the outskirts of major cities and towns. These stores emphasize customer convenience with self-service options and sales assistance for six primary sectors: DIY projects, building materials, gardening, sanitary equipment, renewable energy solutions, and interior decoration.
Historical Highlights
- The company began as a store selling American military surplus after World War I.
- In 1960, it adopted its current name and pioneered free delivery services.
- Over the decades, Leroy Merlin expanded internationally and introduced innovations like self-service retailing.
- It became part of Groupe Adeo in 2007 to align with other Mulliez family brands.
Services
In addition to retail products, Leroy Merlin offers various services such as installation assistance, home improvement consultations, and financing solutions tailored to customer needs. Its digital platforms also provide tools for online shopping and project planning.