E-commerce developemnt
The e-commerce solutions developed for Gopuff and Leroy Merlin were tailored to meet the unique business needs of each company. Below is a description of each solution:
Gopuff E-Commerce Solution
The solution for Gopuff focused on enhancing its instant commerce capabilities, leveraging its hyper-local logistics network to deliver products quickly and efficiently.
Key Features:
- Powered by Gopuff Platform: This platform enables consumer packaged goods (CPG) brands to fulfill orders directly from their own websites using Gopuff's logistics infrastructure. Brands can offer delivery in as little as 15 minutes by routing orders to the nearest Gopuff micro-fulfillment center.
- Customizable Storefronts: Using a Shopify-powered theme, brands can create white-labeled direct-to-consumer (DTC) storefronts that integrate seamlessly with Gopuff's APIs. This allows real-time inventory updates and automated order fulfillment.
- End-to-End Fulfillment: Gopuff handles inventory management, order picking, packing, and delivery, ensuring a streamlined process for both brands and customers.
- Customer Data Ownership: Brands retain access to first-party customer data, enabling them to refine marketing strategies and improve customer experiences.
- Scalability: The platform has been tested with over 20 CPG brands, demonstrating its ability to support diverse product categories and high volumes of orders.
This solution positions Gopuff as both a retailer and a logistics partner, expanding its role in the instant commerce ecosystem.
Leroy Merlin Internal Marketplace
The Leroy Merlin solution was designed to create an internal marketplace that integrates professional third-party sellers into its ecosystem, expanding product offerings while maintaining brand trust.
Key Features:
- Marketplace Integration: The platform allows third-party vendors to list their products directly on Leroy Merlin's website. Vendors handle sales, shipping, invoicing, and post-sale services while adhering to Leroy Merlin's quality standards.
- Unified Shopping Experience: Customers can combine products from Leroy Merlin and marketplace vendors in a single transaction, ensuring convenience.
- Vendor Support: Tools for inventory management, order tracking, and pricing optimization are provided to vendors. For instance, repricing tools help vendors remain competitive in the marketplace.
- Automation via ESB Rail: The integration of an Enterprise Service Bus (ESB) system automates data exchange between physical stores and the online platform. This ensures real-time updates on product availability and pricing while reducing manual errors.